Saft rebrands its products made in India


French oil and gas giant Total’s battery subsidiary Saft has announced the launch of Saft Urja brand for the products manufactured and sold by its arm in India. Adding to its existing product portfolio, Saft India is further gearing up to introduce new products for maintenance-free industrial applications and off-grid solar applications.

In 2021, Saft India will increase the production capacity by 20% at its factory in Bangalore, enhance the workforce at its design office and launch new industrial battery products for India region.

Speaking on the occasion, Franck Cecchi, Executive Vice President for Saft’s Industrial Standby business, said, “India is strategically important and exciting for Saft. We have a strong presence here and we’ve built up a solid brand awareness over the past 14 years now. India benefits from a high potential fast-growing battery market, with average annual estimate growth of 9% in the coming five years.”

Arindam Majumdar, Chief Executive Officer of Saft India, added: “We are confident for the future. Urja means energy in Sanskrit, so by branding our products under the name of Saft Urja, we are reflecting the spirit of the country and showing Saft’s positive energy.” 

Saft’s Bangalore factory follows the quality standards and procedures established across all its plants throughout the globe, ensuring high reliability and efficient operation for the Indian market.

Saft India manufactures nickel technology based battery systems for industrial power backup, utilities, oil and gas, railways and metro operators in India. Many of these batteries operate in difficult and demanding conditions, for example, at subzero temperatures in the Himalayas (Leh Ladakh, Jammu and Kashmir), in hot climates of the Thar and Kutch deserts, and in hot and humid conditions of the western and eastern coasts.


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