Vikram Solar Limited, one of India’s largest solar PV module manufacturers, has recently launched its first ever TVC ad campaign — ‘Khushiyon Wali Sunshine’. The launch marks the first of many efforts by the brand to penetrate the growing energy market in the country.
At the heart of this debut TVC is a simple yet powerful message- that with Vikram Solar, every challenge finds a seamless, caring solution. The film showcases a spirited young protagonist who uses this simple word – Hanji, that becomes a powerful metaphor for assurance, care, and the brand’s promise of a dependable energy solution. Set in a serene hill town, the film follows a local family hosting guests, with their youngest member eagerly taking on every little responsibility, responding to every request with a cheerful “Hanji”—a word that quietly reassures, “I am here for you.”
Through heartwarming everyday moments- adjusting lights, ensuring comfort, and anticipating needs, the narrative subtly highlights how Vikram Solar powers every corner of the home. The child’s gentle affirmation becomes much more than a reply, it establishes that with every ray of sunshine, Vikram Solar is lighting up lives—one “Hanji” at a time.
‘Khushiyon Wali Sunshine’ is more than an ad. It’s a celebration of Vikram Solar’s vision to touch lives – highlighting how households and businesses can transition from traditional energy sources to efficient solar solutions. It also highlights the solar giant’s journey of nearly 20 years and commitment to sustainability and innovation and invites every Indian to experience the warmth of solar-powered happiness.
The ‘Khushiyon Wali Sunshine’ ad film is now live across multiple TV channels, digital platforms, and other media, supported by an integrated strategy that includes social media activations as well.
Mr. Gyanesh Chaudhary, Chairman and Managing Director, Vikram Solar, said, “This milestone is a celebration of our journey, our progress, and the relationship with our partners, customers, and communities. Launching our first-ever TVC is a proud moment—it allows us to tell our story in a more personal and emotional way. At Vikram Solar, we’ve always believed that solar energy is more than just a technology—it’s a transformative force for a sustainable and empowered future. With ‘Khushiyon Wali Sunshine,’ we aim to inspire individuals and businesses to adopt clean energy not just as a necessity, but as a joyful, forward-looking choice. This campaign reflects our continued commitment to innovation, reliability, and building a brighter, greener tomorrow.”
Earlier this year, Vikram Solar launched this brand campaign “Khushiyon Wali Sunshine”, aimed at championing clean energy with a human touch. As part of this initiative, the company even partnered with Kolkata Knight Riders as their official Clean Energy Advocate for the current IPL season. Building on the momentum, the campaign now expands to include Vikram Solar’s first-ever TVC, bringing the message of sustainable living and everyday joy to a wider national audience.
About Vikram Solar:
Vikram Solar Limited is one of the leading Indian solar PV module manufacturers, specializing in efficient photovoltaic (PV) module manufacturing, with an international presence across 39 countries as of Fiscal 2024. Headquartered in Kolkata, West Bengal, it is one of the largest PV module manufacturers in India with cumulative production capacity of 4.5 GW in Fiscal 2025. Vikram Solar is a ‘Top Performer’ in PVEL’s PV Module Reliability scorecard and has been included in the Tier 1 solar PV modules manufacturer list of Bloomberg NEF as of the first three quarters of CY 2024. Vikram Solar Limited has established a pan-India presence through an extensive distributor network of 41 authorized distributors, 64 dealers, and 67 system integrators.
