Motor India to drive in an electric vehicle at INR 10-15 lakh by next fiscal

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MG Motor India will drive in an electric vehicle priced between Rs 10-15 lakh by the end of the next fiscal to rev up its play in the country’s electric mobility space. The company which currently sells electric SUV ZS EV will launch an electric crossover vehicle based on a global platform but customised for the Indian market as its next new product.

MG Motor India President and Managing Director Rajeev Chaba Said, “Our next product after SUV Astor, we have been thinking about an EV and now we have been very encouraged with the absolute clarity from the government side that EV is the way to go.”

Sharing the company’s plans, he added, “We have taken the decision that we are going to introduce an EV by the end of next financial year. On the expected price, he said it will range from Rs 10 lakh to Rs 15 lakh and will target the mass segment of personal electric mobility.

Furthermore Mr. Chaba stated, “It is actually a kind of a crossover and this is going to be based on a global platform, which we are going to develop and this will be an EV for mass market for all the emerging markets including India. We will customise this car for the range and the Indian regulations and customer taste. It will be specially tailored for India. We will start working on it right now.”

Bullish on the planned EV, he said, “This is the kind of tipping point that we have been talking about that if we are able to do a car between Rs 10 lakh and Rs 15 lakh that can give us good volumes. So hopefully, this would be our volume EV car.”

Chaba further said in order to meet the government’s guidelines for the production linked (PLI) scheme for the auto sector, MG Motor India will localise a lot of parts for its next EV. These would include battery assembly, motors and localisation of other parts, he added. MG Motor India’s other offering in the electric mobility, the ZS EV, is available in two variants priced at Rs 21 lakh and Rs 24.68 lakh (ex-showroom).

About MG Motor India

Founded in the UK in 1924, Morris Garages vehicles were world-famous for their sports cars, roadsters, and cabriolet series. MG vehicles were much sought after by many celebrities, including the British Prime Ministers and even the British Royal Family, for their styling, elegance, and spirited performance. The MG Car Club, set up in 1930 at Abingdon in the UK, has thousands of loyal fans, making it one of the world’s largest clubs for a car brand. MG has evolved into a modern, futuristic, and innovative brand over the last 96 years. Its state-of-the-art manufacturing facility in Halol, Gujarat, has an annual production capacity of 80,000 vehicles and employs nearly 2,500 work force. Driven by its vision of CASE (Connected, Autonomous, Shared, and Electric) mobility, the cutting-edge automaker has augmented the across-the-board ‘experiences’ within the automobile segment today. It has introduced several ‘firsts’ in India including India’s first Internet SUV – MG Hector, India’s first Pure Electric Internet SUV – MG ZS EV, and India’s first Autonomous (Level 1) Premium SUV – MG Gloster.