Tata Power Community Development Trust, through its flagship initiative Pay Autention, has joined hands with The Anupam Kher Studio to support the theatrical release of “Tanvi The Great”, a powerful cinematic narrative that sheds light on Autism Spectrum Disorder through the resilience and brilliance of a young girl determined to chase her dreams.
According to a 2021 study published in the Indian Journal of Pediatrics, 1 in 68 children in India is affected by autism. Despite this growing prevalence, there remains a significant gap in the country’s neurodiversity care ecosystem, making access to resources, support, and understanding more urgent than ever.
This partnership between Tata Power Community Development Trust and Anupam Kher Studios represents a powerful confluence of purpose and storytelling, with the shared goal of mainstreaming conversations around neurodiversity and fostering a more inclusive world, both on and off screen.
“Tanvi The Great” is more than entertainment; it invites audiences to step into the lived realities of neurodiverse individuals and better understand their unique experiences. The partnership aims to leverage the power of cinema to shape thought and culture at scale. The film resonates with Tata Power’s efforts through its Pay Autention initiative, which focuses on creating awareness, building inclusive ecosystems, and enabling opportunities for neurodiverse individuals across India.
As part of this partnership, Tata Power CSR will organize special screenings of the film for its extended network of Pay Autention partners, neurodiverse communities, and employees. To further enhance the impact and foster deeper understanding, Sensory Experience Zones will be set up at select screening venues in various locations across India. These thoughtfully designed spaces will offer calming rooms with sensory-friendly features, tactile pathways and LEGO play corners, soothing soundscapes through headphones, and live doodling sessions by neurodivergent artists. Open to viewers, families, caregivers, students, and advocates alike, these zones aim to help people feel the world through the lens of neurodiverse individuals. In addition to public screenings, special shows will be hosted for Persons with Disabilities (PwDs) associated with Pay Autention’s partner organizations.
Speaking on the collaboration, Mr. Himal Tewari, CHRO, Chief Sustainability & CSR, Tata Power said “Stories have the power to move hearts, shift perceptions, and make causes personal. At Tata Power, we are honored to partner with veteran filmmaker Anupam Kher to help promote neurodiversity into the spotlight through ‘Tanvi The Great’, a movie that shines a much-needed spotlight on the brilliance, realities, and challenges of neurodiverse individuals. This collaboration strengthens our commitment to champion inclusion, foster dialogue, and build supportive ecosystems for our communities”
Actor and Director Anupam Kher commented, “ Tanvi The Great” is close to my heart, because there are so many Tanvis around us, whose potential and grit often go unseen. The true impact of storytelling is realised when it’s amplified through meaningful collaborations. I’m proud to join hands with Tata Power Community Development Trust to take this narrative beyond the screen and into communities through their Pay Autention initiative. When the corporate and creative worlds come together with purpose, storytelling transforms into a powerful force for awareness, empathy, and action.”
The collaboration builds upon Tata Power’s long-standing efforts in the neurodiversity space. With a network of over 500 partner organizations, experts, 12+ Tata Group Companies, Pay Autention has reached thousands of individuals especially from underserved communities through initiatives spanning early diagnosis, caregiver support, skill development, inclusive education, and workplace inclusion.
From tech expos and street plays to the Inclusive Fun Fair and Purple Fest, from Abilympics participation to the E-Sanidhya digital support platform and Toll-free helpline, Tata Power has consistently used creative, tech-enabled, and community-driven formats to drive awareness and action around neurodiversity. This collaboration marks another step in its commitment to driving awareness, accessibility, and meaningful change.
