ILine, a leading innovator in last-mile delivery solutions, has announced the launch of its pilot Green Reward Program, aimed at encouraging environmentally friendly delivery practices by rewarding customers for orders completed through electric vehicles (EVs).
Launched on July 19, the program is already active and has received positive customer response during its early phase, reflecting growing interest in sustainable delivery choices. As part of ILine’s larger sustainability and innovation program, the Green Reward Program engages customers in reducing their carbon footprint. During the pilot phase, the Green Reward program rolled out to 4650 existing ILine customers who have ordered at least once already. The program follows the reward system through gamification features integrated into the ILine mobile app.
Through this initiative, customers will be rewarded based on the carbon savings generated from their green deliveries. For every kilometer covered using an electric vehicle, approximately 120 grams of carbon emissions are saved. Once a customer accumulates 10,000 grams of carbon savings through EV deliveries, they will receive a ₹150 reward credited directly to their ILine wallet. The reward will remain valid for 30 days from the date of credit, encouraging regular engagement with the platform.
Prakarsh Dwivedi, Founder & CEO, ILine said, “At ILine, sustainability is at the core of our business strategy. The Green Reward Program is not just a loyalty initiative, it’s a way to actively engage our customers in the fight against climate change. By making green deliveries rewarding, we aim to build a community of conscious consumers who recognize the impact of their everyday choices.”
The Green Reward Program represents ILine’s commitment to creating sustainable change, both in its operations and in their rapidly expanding user base. By offering tangible, documented incentives based on environmental impact, ILine aims to encourage a transition to environmentally-friendly last-mile deliveries while providing an added level of loyalty.
This program is another step along ILine’s sustainability journey, blending next-generation logistics with environmental stewardship to improve delivery practices and create a more pristine delivery practice overall. Now that the pilot has launched, ILine is excited to scale this program, and include more people in its green journey.
